If you’re a company that is new or already established, it will be important to build a client base. Even under the most difficult circumstances, regular clients can keep your business afloat.
Contract cleaning businesses can be highly profitable. Contracts may be required for cleaning services in hotels, offices, banks and schools. Contracts will ensure that you always have customers and you won’t need to constantly look for new ones.
Cleaning contracts are not easy to find. To maintain a positive image, organizations must keep their premises clean. Only hire cleaners with a professional attitude and who provide great customer service.
You can easily follow the steps below to obtain cleaning contracts in Adelaide.
How to get cleaning contracts
Commercial cleaning can be made into a routine task.
All banks, hotels and businesses have high foot traffic. They must therefore be cleaned at least once a week. Cleaning companies can benefit from the fact that big businesses are concerned about cleanliness.
Here are a few strategies to help you get cleaning contracts with businesses in your area:
1. Do your homework
You may have to actively pursue large clients to get contracts, whether you’ve been cleaning for years or just started. They’re not likely to find you.
Doing market research is the first step. Investigate all the business opportunities that you can.
You’ll find a wide range of options if you live in a large city. It’s best to start small, within your neighbourhood.
What companies would you consider to be in need of cleaning services? Start by creating a list and contacting local offices and banks.
While most schools employ their own cleaners it’s a good idea to look for schools in need of regular cleaning and, if possible, deep cleaning.
2. Set yourself apart from others
Cleaning is a highly competitive industry. You’ll have to distinguish yourself from your competitors, and a good way to do this is to focus on cleaning services that are specialized.
You can offer both normal cleaning services and specialty cleaning services, such as roof and gutter cleaning and floor polishing.
You will be able to attract more customers if you offer these specialized services than if your company only offered basic cleaning.
It doesn’t necessarily mean that you are providing a specific service. You could also use it to describe a habit or feature in your business. You could, for example, offer instant availability seven days a weeks, 24 hours a time, to ensure that you can access your services at any moment. To ensure the safety and well-being of your clients, you can offer only organic cleaning products.
3. Create a professional image
To get a contract for commercial cleaning, you’ll need to have a professional brand. Cleaning services are not available to all companies. Your brand should appear professional and reliable.
It is important to have a brand name that includes your company’s name, logo and tagline.
Your company’s web site is a key factor in promoting your brand. You can create a lasting impression on your website.
Your company will be searched online by any office or business that you contact to get a contract for cleaning. They will see your cleaning website first.
You don’t need to go overboard, but you should make sure that it is professional and includes enough information to help the client understand what you offer.
Your website should clearly describe the services that you offer, and ideally include prices. You may also want to advertise your cleaners on your site if you have one. You should make it as easy as possible for people to reach you, whether that’s by email, instant messaging, or social media.
Marketing is also important when it comes to winning a contract. Social media marketing is the most effective way to grab people’s interest. It is important to have an active presence online, especially on Facebook and Twitter. These platforms are crucial for promoting your cleaning business.
4. Use testimonies
Your previous clients are likely to be of interest to a company looking to hire a commercial cleaning business. When it comes to building the reputation of your cleaning business, testimonials are your best friend.
If you have testimonials from previous customers, include them on your site or in social media. Even better, you can bring up the testimonials during your meeting with a potential client. You can ask a former client for permission to use their testimonials and reviews on your site if it is a well-known business.
Most organisations that are trying to hire you will check your online reviews. You must therefore have good ratings on sites like Facebook or Google.
Encourage your customers to post comments on social media platforms like Yelp and other review sites so that potential customers can see them.
5. Discounts and added value services
You may offer a discount to customers who want to start cleaning contracts. Most people want to save money wherever they can.
You are more likely to win the sale if you offer a greater price cut. This does not mean that you have to operate at a profit.
You must therefore estimate the cost of supplying the services required by the company. This is a complex situation.
- The duration of the contract
- Cleaning Method
- Cleaning frequency
- There are many different types of cleaners.
- Equipment cost
You may want to design a common package based on the size of your organization, but you will need to create a personalized offer for many consumers.
If you want to make your offer appealing to potential customers, try to include reasonable discounts or additional services for free.
This is another clever strategy to beat the competition, as several cleaning companies will be competing for the contract. By offering better prices and service, you can differentiate yourself from your competitors.
6. Create detailed and professional contracts
Once the customer has agreed to hire your cleaning service, it’s time to formalize things. You can find cleaning contract templates on the web if you want a starting point. Cleaning contract templates differ by country, so if your business is in Australia you should look for an Australian cleaning agreement template.
Keep your message broad but not generic. You’ll need to include the details you discussed over the phone.
Include a detailed description of what services you will provide to the company. Make sure to include a clause in the contract that states if certain services require extra effort or notice.
Your contract must include information on the costs of cleaning sessions and how you will be paid. You can add to your contract as it progresses. You never know, after a while, they may demand more services.
Send the document to your customer so that you can ensure both parties are in agreement. After everything is in order, you can seal the deal.
7. Increase the number of cleaning contracts
One of the ways to grow your business is by obtaining as many contracts as you can. The more clients that you have, obviously, the more profit your cleaning service can make.
Commercial cleaning companies need to be able to rely on repeat clients who hire them regularly. This will help you pay your overheads and your entire staff. Commercial cleaning is a lucrative business.
After you have secured a few cleaning contracts, consider expanding your business to include other clients or locations.
