Do you want to increase your SEO rankings? A good choice is an SEO consultant.
SEO basics may be something you are familiar with, but it might not be enough to get the results you want, considering all of your other work.
An SEO consultant could be the solution. These experts are independent and can offer many services to increase your rankings.
SEO consultants are multifaceted roles that require many skills. They are independent and cannot be influenced or influenced by agencies. They are a great fit for companies struggling to rank.
If you’ve ever asked yourself:
- What’s SEO?
- What is an SEO consultant?
- Do You Need an SEO Consultant?
- How can you find the best SEO Consultant?
- Do you need an SEO agency?
This article will help you.
These questions and many more are answered. This guide will provide all the information you need to know about SEO consultants and what they do.
SEO Consultants: What can they do for their clients?
A variety of services are offered by Seo consultants in Birmingham to help clients improve their rankings. These are the best strategies and practices they can use:
How my agency can drive more traffic to your site
- SEO for more SEO traffic Real results.
- Content marketing We create amazing content that is shared, gets linked and attracts traffic.
- Paid media Effective Paid strategies with clear ROI
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- Do an SEO audit. An SEO audit is an in-depth analysis of your website’s rank in search engines. This audit will assess your website’s content and technical SEO. It also looks at your competitors. Site audits will identify ways a site can improve its SEO and offer a strategy.
- Keyword research. Keyword research is the process of finding relevant keywords that a website should rank for. It is possible for a business to not target the right keywords if they have never done SEO before. It doesn’t really matter if the company worked with an SEO agency in the past.
- On-page SEO. On-page SEO is the process of optimizing technical aspects of a website to conform to Google’s best practices. This could include optimising the site’s content, meta tags, and improving site speed and security.
- Link building. It will be easier to rank high-competition keywords with higher quality links. A SEO consultant may create several link-building campaigns in order to improve a site’s authority.
An SEO consultant will provide a monthly report to clients. The report will include the current rankings as well as work performed by the consultant.
Signs You Need an SEO Expert
It’s easy to see why you should hire an SEO consultant. If your website is not generating organic traffic leads and conversions, it’s smart to hire an SEO consultant.
These signs are indicators that you need to consult a professional.
Flatlining Website Traffic
SEO strategies are most successful if they have high search engine traffic. If you don’t see your traffic growing or decreasing over time, you should either hire an SEO consultant or replace the one already there span>
Search traffic is not necessary for some businesses. These businesses are rare. Even if you don’t think so, search traffic can still be very important. Did you know that 51% of shoppers use Google to find online shopping information? If your website isn’t ranked on Google, you are missing out on a huge audience.
Google Penalized You
Is your ranking affected by a Google core update that caused a drop-in traffic? Google could have penalized your site for not following its best practices. Google penalties are difficult to fix without the help of a professional search engine. It could cause more damage if you attempt to fix the problem yourself.
If you get an email like the one below, it might be worth speaking with an SEO consultant.
A SEO consultant can help you recover from a penalty and avoid additional penalties.
Your In House Team isn’t working
Many companies try to hire a marketing manager who is experienced or create their own SEO team. This is often a bad idea. A consultant in SEO will be more qualified than an in-house team and will be cheaper, even if you have only one person in your SEO department.
Too Busy to do SEO
You may be an SEO expert or your marketing manager, but it is unlikely that you have the resources or time to implement strategies to improve your rankings.
SEO is a vital channel for marketing but there are other more important tasks. If you have to deal with customers, suppliers, or shareholders in a hurry, outsourcing the work of an SEO consultant is a smart move.
How do I find an SEO consultant
Finding a good SEO consultant is easy. It’s not difficult to find a great SEO consultant. Let’s take a look at some of the most common ways to find an expert in SEO.
- Talk to your network. Talking to people you know and trust is a great way of finding a SEO consultant. They will be recommended by a friend or colleague who manages a successful SEO company. They will be trustworthy and can deliver.
- Run a Google search. Google is a great search engine to find SEO consultants. When you search for SEO consultants, Google returns over 45 million results. It is a good sign that a consultant ranks high on Google. This should not be your only consideration when making a decision. Google rankings do not necessarily indicate that they are able to do the same thing for you.
- Use online directories. Many directories online collect reviews from SEO professionals. G2, Clutch, and UpCity are great places to start. These reviews should not be taken as gospel. Ranking a consultant doesn’t mean they are the best. These are similar to Google, and can be used for narrowing down your search for the perfect candidate.
- You can browse through SEO blogs. Search Engine Land, Search Engine Journal and The Moz Blog all offer great opportunities to locate potential SEO consultants. These blogs not only feature opinions from journalists but also contain how-tos written by SEO professionals.
- Post on job boards. Post your job advertisement on job boards like Upwork, AngelList, and Dynamite Jobs. SEO consultants are able to come to your location with this method. Interview them. These job boards often screen applicants before they let them apply.
What Makes a Good SEO Consultant
A variety of traits make great SEO consultants. These are the traits I recommend you look for when interviewing candidates.
Years of experience. An inexperienced SEO consultant is not the best option. A long-term SEO consultant will be more successful. They will have worked with more websites, have a better idea of what works and have more case studies to back their success.
Results that have been tested. Any SEO consultant should have a series of case studies. A case study should show how their work helped improve a client’s rankings. They should be able to connect you with previous clients.
Long-term vision. It is essential to find an SEO consultant who is committed to your long-term success. Do not hire someone who will leave you in the nick of time for another client. You want a consultant who can explain long-term SEO benefits for your business and give you a roadmap to get there.
The bigger picture is what you need to see. SEO is just one part of a complete marketing strategy. An experienced SEO consultant will be able to help you understand this. A good SEO consultant will be able help you integrate your SEO strategy into other marketing initiatives. They should also be open for collaboration with other departments in your company to reach your larger marketing goals.
SEO Consultants vs. SEO Agencies
SEO consultants don’t necessarily have to be hired to improve your rankings. There is also an SEO agency. SEO agencies can have between five and ten employees while SEO consultants typically work as a single-person business.
While there are similarities between what an SEO company can offer clients and the services they can provide, there are significant differences.
SEO Experts Might Need Your Assistance, SEO Agencies Won’t
If you choose to work with an SEO consultant, it is likely that you are looking for one-on-one services. SEO consultants may need your help to improve their rankings. Many SEO consultants work as freelancers, so they don’t have the time or resources to provide a full service. They can also ask your team to assist with SEO tasks like writing additional content, changing the website or other SEO-related tasks.
This is a very different approach to an SEO agency that can do all SEO tasks in-house.
Agencies can be more costly, but you get more
SEO consultants are often more expensive than agencies. Agency staff have overheads and staff to pay. SEO consultants work remotely. For smaller businesses, an SEO consultant might be the best choice.
If they believe they will receive more value for their money, other businesses may be willing to pay more for an agent. A company can have access to many experts, rather than just one. More people will make your work go faster. More people will likely produce faster results.
Excellent Advice from both agencies
If you select an SEO agency or consultant that is a skilled SEO expert, you’ll still receive excellent advice. Many consultants and agencies are passionate about what they do, go to the right conferences and use cutting-edge techniques. An SEO consultant may not be as qualified as an agency that has more SEO experts.
